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sukaina Batool bhatti
- August 8, 2023
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ThisEveryone must have seen or heard about the new Twitter X, a current hot topic across all social media platforms. Unless you are living under a rock, you must have seen the new Twitter logo. According to Musk, this rebranding is way more than just a name change, and this might be the most significant transformation in the history of this app.
The rebranding of Twitter as X comes as no surprise to those who follow Elon Musk on social media, as he had already teased the transformation of Twitter into a platform that does way more than text-based updates. Twitter has now merged with X Corp, which is a shell company; the owner has also claimed that Twitter will act as an accelerant for X
Ever since Musk acquired the ownership of Twitter, he has always talked about transforming the app into something way beyond just a microblogging platform—”an everything app,” as Musk said. The owner of the platform, Elon Musk, recently said that Twitter was bought by X corp to promote freedom of speech and get one step closer to creating X
Where does X come from?
People say that Elon Musk personally likes the letter X. The billionaire first created a car called the Tesla Model X, then named his company SpaceX and also called his son X. When Musk initiated a financial holdings company, Zip2, he envisioned naming it X.com, leading to his ousting
Reports indicate that Musk purchased Twitter X Corp. in 1999 to fulfill his aim of building the Everything app he dreamed of.
Why the rebrand?
Elon Musk plans on creating Twitter X, a super-app based on China’s WeChat that will take the social media platform one step further from where it currently stands, enabling users to do a whole lot more than just share photos and videos on the app.Twitter is designed to create a powerful platform that will serve as a hub of endless interactivity. It is also stated that Twitter X will jump-start the process of creating X instead of building an app from scratch.
What is a Super App?
Many people might not even have heard about a super app before Elon started talking about it in recent years. A super app is basically a platform that contains all the major services, like a messaging platform, photo and video sharing services, etc. Everything else that you might require in your daily life.
A new super app arises.
This would not be the first app to give a little of everything in one app.Tencent, the tech giant, owns the popular Chinese app known as. WeChat contains everything from banking and shopping to messaging that one would require to go about their routine life. As Elon Musk once said, you basically live off of WeChat if you are in China, as it makes your daily life so much easier.
Elon Musk aims to create Twitter X.This is a super app based outside of China that will enable users to accomplish all their tasks in one place. The billionaire has planned on rebranding Twitter as X. It will be a revolutionary change for both the company and the people.
Musk stated that achieving what WeChat has could make Twitter X a huge success, revolutionizing operations.
As Elon Musk has said before, Twitter X. It will be a financial hub and will give rise to brand new opportunities, restructuring how the world currently operates. The X Corp. will contain countless features, from watching videos to listening to videos to shopping.
What will be the hurdles for the X app?
If it starts as a super app, it will undoubtedly encounter numerous challenges, most of which Elon Musk himself created. Many people express a reluctance to tweet on an app where they pay their bills and shop. Apart from that, people have also lost trust in Elon after the chaos of the past year. This loss of faith does not just come from the general public and users of Twitter alone. Many people feel upset about the setback Twitter has experienced. It makes efforts to attract advertisers and developers to collaborate on this mini-app.
Apart from that, Elon is well known for privacy and security issues during his ownership of Twitter. It can also pose a significant drawback for users trusting This X Corp. The app can also be a flop if users fail to understand the interface and find it confusing. This is also facing heavy competition due to the new Meta Threads app
This can also struggle due to investments in staff and infrastructure. Twitter X Corp. is heavily shortstaffed at the moment. Elon Musk fired three-quarters of the team and is also facing multiple lawsuits. To transform This X into an all-encompassing app. It is necessary to make substantial investments, potentially exceeding $40 billion in cloud infrastructure.
How will the X app be beneficial for X Corp.?
Utilizing Twitter X, corporations can thrive in the long term by attracting potential subscribers and incorporating features like shopping. This can generate a stable revenue stream, eliminating the need to depend on big companies to spend money. This company is pretty much a gamble at this time. It is unsure whether the app will work or not. We can sure expect great things from the app.
Also read All about Instagram Threads App