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Intel Splits Graphic Chips Unit into Two to Better Compete Close Now

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Intel Splits Graphic Chips Unit into Two to Better Compete with Nvidia and AMD

intel Corp announced Wednesday that it is splitting its graphics chips unit into two units as part of its restructuring to be more competitive with Nvidia Corp (and Advanced Micro Devices).

According to the company, the consumer graphics unit will be merged with Intel’s client computing business. It makes chips for personal computers. Meanwhile, accelerated computing teams will join Intel’s data center and artificial Intelligence (AI) business.

This is Intel’s second attempt to increase its focus on accelerated computing. Nvidia dominates this segment as AI usage surges.

Matthew Bryson, Wedbush Securities analyst, stated that “I don’t think it changes much (if any) except for aligning the products to the respective sales organisations they fit with vs having them as discrete segments.”

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