Elon Musk’s Bold Move: Twitter Becomes ‘X’ & Farewell to Iconic Bird Logo
The visionary entrepreneur, Elon Musk, seems to be embarking on a rebranding journey for Twitter.
He unveiled his plans to bid farewell to the company’s iconic bird logo and name in a series of late-night tweets. From now Twitter will be known as just “X.”
Musk states in a tweet that “Soon, we’ll bid adieu (goodbye) to the Twitter brand and eventually remove the bird logo too.” He revealed that the transformation would start with changing the Twitter logo the following day.
Musk admitted that this change should have been made a long time ago and regretted not doing so earlier.
The “X” branding is not new to Musk as it holds a special place in his heart. He co-founded a banking startup called x.com back in 1999, and his recently-announced AI venture goes by the name xAI.
In April, Twitter’s holding company was also renamed X Corp. Musk envisions X transforming Twitter into an “everything app,” similar to WeChat in China, where people use a single app for daily activities like payments, shopping, and social networking.
However, this move might carry some risks for Musk and Twitter. The company is already experiencing an exodus of advertisers, resulting in a significant decline in ad revenue. A rebranding effort could potentially further alienate advertisers.
On the other hand, Musk might be gambling that the rebranding idea will help the company distance itself from its past leadership and its decisions for which he was heavily criticized.
In this bold endeavor to shape the future of Twitter, Elon Musk is taking calculated risks, confident that X will pave the way for a new era of possibilities and redefine the platform’s role in the digital landscape.
Let’s see whether this gamble will pay off or whether Twitter. Now X will achieve the transformation Musk envisions.